f r (e) e d  has two meanings: peace and freedom. 

 

The name comes from the Swedish word for 'peace', fred. Peace is a word that resonates with me, personally, and I used the Swedish translation to make it even more personal to me.

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Knowing 'fred' would not mean much to anyone, I added an additional 'e', making the word freed. Hence, the two meanings: peace and freedom- two things we should all feel when we put on our clothes everyday.

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