Senior Line 2020
f r (e) e d ------- F/W 2021
f r (e) e d has two meanings: peace and freedom.
The name comes from the Swedish word for 'peace', fred. Peace is a word that resonates with me, personally, and I used the Swedish translation to make it even more personal to me.
Knowing 'fred' would not mean much to anyone, I added an additional 'e', making the word freed. Hence, the two meanings: peace and freedom- two things we should all feel when we put on our clothes everyday.